Interview with a YouTube Guru

20 ways to hit the rankings in YouTube

I recently had a chat with an Internet Guru and I asked him how I could improve my ratings on YouTube, how to get more likes, subscribers and viewers.

At first he huffed in a laughing way and said he would tell me a few truths but not to say who he was if he did. I agreed to this. Here is what I gained from the discussion.

To be perfectly honest, you can build up more and more, slowly but surely by working hard, but its not easy, its hard work, many hours, and if you counted the hours and worked it out in cash returns, you will be very disappointed.

“Really? For everyone? It’s not what I see from YouTube videos about how people make lots of money”, I said.

Ah, no he said, for some it is different. Example BTS or any movie, music or TV stars. They did not start on YouTube, they became famous for other reasons, and via other channels first. Usually those people start off and continue in their chosen career and focus on that, then become famous on social media sites and develop many fans.

YouTube just becomes another revenue stream for them. Don’t count them, or the odd one that for some unknown reason goes viral. I am talking about the average person who decides to become a Youttuber and makes pranks, “how to – videos”, funny videos, livestream chats, life-style or reviews of products etc. They can have some level of success but its really very hard. For example, you might make from 100,000 views of a video, $5 or $10 dollars. And don’t forget, YouTube will take 55% of anything you make as well. This is not an exact figure, it varies greatly from country to country and from many other factors.

Still want to do it? Ok so how to get to top rankings in YouTube being an average Joe, the blunt and honest truth.

Firstly, its work, you have to do the work. If you can afford to pay a specialist in the field then that will help to get all the tech and social media in line and optimised, that will help. You may not have the resources for that, in which case, do it all yourself is the answer, read, learn experiment, design and impliment.

Here is a list of the best ways to make sure you hit all the right spots for your YouTube algorithms. Some of these you will know of, some you won’t make sure all of them are included in your videos.

Some of these are easy, others you will have to look up and figure out. This is just a quick overview.

I am going to start with the easy ones, so you can tell yourself , “done that, YAY”, hehe.

    You need to get these, encourage your people to comment on your videos.
  2. Get a webpage,
    Go to WordPress and get the best WebPages package you can, maximise links and fill your pages, make blogs and include all your videos.

3 Keywords
These are important on YouTube and Websites, pages, posts. YouTube is different to google keywords
Do your keyword research for YouTube in YouTube. Put a word in the search bar of Youtube and see what comes up underneath it. Most popular will be at the top.

4 How to – Titles.
Think careful about your title to each video. The algorithms pick these up and it can higher your standing in the search algorithms.

5 Tags
Optimise your pages, posts and videos with good relevant tags, around 10 or 15 is optimal. LSI keywords are also very important. Look it up for detail.

5 Thumbnail
Its got to be good, stand out from the crowd, tells people what it’s about but catches the eye straight away.

6 Subscribe
Durrr, It’s obvious, but can not be left out of the list. Focus on this. Everyone else does, (like you didn’t know that.)

7 Video quality
Be the best you can be, don’t skip important details, Get best equipment you can afford, The microphone, camera, backdrops, lights, editing suite.

8 Filenames,
For each recording, Name them all, shove the keyword in it, don’t just let it be $%:”342345876766556876 or unnamed and uncatogorized.

9 CC closed captions
These are noted by search engines and captured, fill them in, they matter to many people.

10 Backlinks
Wherever you can get links to your channel your website, your social media everywhere you possibly can, it is vital.

11 Relevance. Think about where your video is relevant. For Quora if its a how to… To groups if it matters to them. Link it!

12 Social Media
Obvious of course but sharing on social media is one of the most important, Reedit, twitter, FB, instagram, all of them and many others, you should have an account and every video goes on all of them.
Linkin if it’s a business channel / video. Email too – if it’s relevant.

NOTE: you cant just join groups or social media and try and dump your stuff on them. 1 they wont like it, 2 they probably wont let you. You have to be active in the group/ page /channel, etc. More work for you, but hey, you wanted this, right?

13 Video description
Ensure your complete this, the main keywords are included and prioritised. It needs to be accurate, relevant and meaningful

14 Content is king
You know this too, all the promotion, money and people in the world will not make up for good content. It all boils down to this one thing really. If your content is spot on, a lot of the rest will fall in line. Research it, plan it, prepare it and work on it carefully before you present it.

15 Make a good start on your video, show something at the very beginning that will get their interest, or create an aura of drama, interest, etc.

16 Sort out your channel
Playlists, organise them carefully and include keywords in them.

17 Trending!
Work out what is trending and get into it. Doing interviews is a good one, people are watching more of them. Do some. and #hashtag

18 Communicate, get involved with others, build relationships and share, they can host your videos, and you can host theirs. Trust is of importance here. It’s up to you, work it out, but get some online friends and colleagues and get active with them.

19 Video length
It is difficult to say exactly what the perfect length is, it can depend on topic, and an interview can be long if it’s continually interesting. The average is around 4/5 minutes for most videos, might not be right for you, work it out in your head, don’t bore people, they will just skip it. Ask trusted friends to view your video and to be honest with the answers!

20 Good luck!

Omg. As I read through this I realise I am so unfamiliar with much of it. I have so much to do. Even as I put this blog out, I know I am missing half the stuff on the list, haha. I am going to research it and learn to do it better.

Sadly, the last thing to note is all this is just the basics. There is so much more. I think I am going to try and make my content the very best I can and hope that pays off for now. I will learn the rest bit by bit.

Love, love

Published by Bob & KC Music is Life


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